Westlake Village, CA – March 10, 2017
Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.
Cost factors involved with incorporating AV technology often cause event planners to cut corners. With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection. While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.
Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event. Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording. They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.
We recently had a customer call us and ask for a quote of what the cost would be to video record her event. During the conversation, our technician asked her who would be providing the audio support for the event – She replied that the in-house team would be responsible for event audio. This is often the case when someone decides to “shop around” for each individual part of their audio and visual needs.
Sometimes shopping around for the individual aspects of your event production has its benefits, however are each of these companies getting together before your event to make sure that all of your needs are covered?? In this case the predicted benefits did not outweigh the problems with the outcome. We had explained to the customer beforehand that by only producing the video, we would have no control over the quality of the audio for her recording. Sure enough, during the presentation there were constant interruptions with the audio and the microphones had to be switched out multiple times which greatly affected the quality of the video. Now not only can the video not be played continuously, the editing costs could potentially be greater as well as it will take some creativity and additional effort to cut out low quality portions.
This example can be applied to almost any type of event. If your lighting guy is not in communication with the person providing the projection prior to your event then the quality of the projection could be seriously affected. If your staging person hasn’t spoken to your audio portion the stage may be too far to connect to an appropriate power source.
This is why we at LCS pride ourselves on our turnkey event solutions. We will build what you need, specific for your event and venue from the ground up. We know that no two events are the same so we won’t give you something designed for someone else! We can also be your one stop shop for everything that plugs in at your event. We will also walk through your venue and help you plan the most ideal set up and make sure that there are no missing elements & everything works together at your next event!