Tag Archives: events

Transforming your Live Event with Audio Visual Technology

Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

How Much Does That Cost?

WESTLAKE VILLAGE, CA – May 5, 2015
It’s happened to us all.  We have chosen cost over quality and been burned.  You have your friend build your website for “half the cost” of the other guy, and 3 months later you have (maybe) half a website, that you hate, and have to start all over.  You use a coupon some guy on the street handed to you to buy lunch at “half price” at the burrito shack and have to call out the next day because now you’re violently ill.  Sometimes “half price” ends up costing you more than you save.

Conference SpeakerApril 24, 2015 – 6:30pm
A client calls our main line, we are out of the office and the line rings through to Randy, one of our owners.  This client is in a panic, their friend of a friend who was supposed to provide the audio equipment for their event is no where to be seen and the event starts at 8pm.  Randy jumps into action, goes to the shop and gets everything packaged and to the client by 7:30, just in time to be set up by 8.  How much does that cost?? Translated.. What is the value of that service??
At this point, the $100 that the client saved by relying on their friend is now worth nothing but a headache.  The friend does not have the reputation of a business to maintain and therefore their priorities may be elsewhere.

Mixer at Outdoor ConcertWhen working with a small to medium sized company such as ours, you come to expect a more personalized level of service.  When you call the office, you know the name of the person answering the phone.  You trust the business to provide you with quality goods and/or services because you have a personal connection with them.  You know that if you have an issue, you won’t have to call a 1-800 number and listen to a phone tree before speaking with someone to resolve your issue.  Here at LCS we always say that although we may not be in the office 24/7, we are available around the clock.

So how much DOES that cost?? What is the real value in knowing and trusting the people that you are working with??  We have learned from first hand experience that there is often no way to measure the value of a successful event, whether corporate or personal.  The value is all in the perception and we are in the business of creating amazing perception.

 

Looking Into the Future

Mixer

LOS ANGELES, CA – March 12, 2015

Advancements in technology have been a hot topic since before “trending” was “trendy”. We learned this early on and have constantly been evolving to keep up with event technology.  Nowadays, event technology often refers to software, different types of mobile devices attached to a network running the latest app, but what about the hardware? What about the screen that’s displaying your tweets? The wireless microphone that is on the presenter?  This is how WE define event technology.

One article by well known online technology news source, TVTechnology, goes as simple as to say “Being tethered to a cable is so old school.”  This article explores the very real future of wireless sound at events, citing the 2015 Superbowl halftime show as one of the most complex of its time.  Not only did they have to ensure that the sound could be heard throughout the entire venue uninterrupted (including all 120+ yards of the field as well as the airspace!) they also had to counteract the interference of the stage comprised entirely of LED lights. Ensuring that a venue is properly prepared for its audience in regards to audio is no small task.  Quality audio is one of the things that separates the big events from the small, regardless of actual size.

Tectonic-1The authors at Design Dawgs, an online source for all things design, event and lifestyle, are constantly looking for the next big thing in event design.  Their latest discoveries do not disappoint.  One of these are newly designed and recently released event speakers, which are about the depth of a plasma screen TV and produced by Tectonic Audio Labs.  This is the kind of technology that gets us excited for the future.  No more trying to dress up and disguise bulky speakers around the venue, soon we will be able to incorporate them more completely into the decor.

Another aspect of event technology that this article looks into is an amazing marriage between software app technology and hardware technology called CrowdMics.  This app essentially turns your smartphone into a microphone, live at any event.  Once it is set us properly, any member of the audience is given the opportunity to ask questions of the presenter from their seat, without having to play “pass the microphone”.

A final way in which technology is changing the way we look at event technology is through the popular platform, Skype.  This is something that we in the office have begun to really dig into in the last 6 months.  We have begun to use it not only for it’s original intent of video chat, but also for live streaming on multiple platforms and recorded interviews.  We have navigated through the app, online platform and every common extension to truly understand the benefits of using this complex free platform.  Here is a short, simple video of our resident “Skype expert” (Matthew) streaming a recorded concert on multiple devices.

If you’re looking to incorporate new technology or a unique idea into your next event, then give us a call and let’s get creative.  We’re always looking for new challenges so that we can continue to evolve with ever-changing technology.

Benefits of an All-in-One “Turnkey” A/V Event Package

Church Service w/Projection

 

WhrDm54JUguaxaPQTJZRb0zLpBirMgTwQQiQdKvK7u-Me recently had a customer call us and ask for a quote of what the cost would be to video record her event.  During the conversation, our technician asked her who would be providing the audio support for the event – She replied that the in-house team would be responsible for event audio.  This is often the case when someone decides to “shop around” for each individual part of their audio and visual needs.

Sometimes shopping around for the individual aspects of your event production has its benefits, however are each of these companies getting together before your event to make sure that all of your needs are covered?? In this case the predicted benefits did not outweigh the problems with the outcome.  We had explained to the customer beforehand that by only producing the video, we would have no control over the quality of the audio for her recording.  Sure enough, during the presentation there were constant interruptions with the audio and the microphones had to be switched out multiple times which greatly affected the quality of the video.  Now not only can the video not be played continuously, the editing costs could potentially be greater as well as it will take some creativity and additional effort to cut out low quality portions.

1LFB3o9ndmHfHovW5kmu3xt_OKvmlGwYjlvtjNhKXPMThis example can be applied to almost any type of event.  If your lighting guy is not in communication with the person providing the projection prior to your event then the quality of the projection could be seriously affected.  If your staging person hasn’t spoken to your audio portion the stage may be too far to connect to an appropriate power source.

IMG_1827This is why we at LCS pride ourselves on our turnkey event solutions.  We will build what you need, specific for your event and venue from the ground up.  We know that no two events are the same so we won’t give you something designed for someone else!  We can also be your one stop shop for everything that plugs in at your event.  We will also walk through your venue and help you plan the most ideal set up and make sure that there are no missing elements & everything works together at your next event!