Tag Archives: conference

Transforming your Live Event with Audio Visual Technology

Westlake Village, CA – March 10, 2017

Whether the focus is Brand-Building, Community Awareness, Client-Building or Social Networking, live events and meetings foster relationships, learning and knowledge sharing. Face-to-face connections remain the most effective way to convert leads by offering potential clients or customers the opportunity to experience the look, feel and personality of your brand. Incorporating audio visual elements to events add a component of non-spoken communication as lighting and sound can support a brand identity or set the mood in a room. Great event planners know having the right Audio Visual technicians on-hand makes the difference between an event that sizzles or one that fizzles.

Cost factors involved with incorporating AV technology often cause event planners to cut corners.  With today’s technology, anyone with a smart phone may feel they have all they need to incorporate sound or, at least, some elements of recording and projection.  While this may seem like a logical way to avoid unnecessary expenses, top event planners know the all too expensive cost of a failed mic or projector. Professional AV technicians arrive on-site, with all the experience and gear necessary.

Skilled AV technicians know how to transform a designer’s concepts into real experiences. They consistently communicate with event designers from the planning stage to post production and, most importantly, throughout the actual event.  Professional, experienced technicians provide the backbone to any event, large or small, handling every detail including lighting and sound management, projection, camera operation and live-webcasting to video and recording.  They plan for room size and equipment installation requirements ensuring every element of the production connects with the senses of every person in attendance. This expertise only comes with on-the-job experience and a passion for staying abreast of the latest trends and technology.

How Much Does That Cost?

It’s happened to us all.  We have chosen cost over quality and been burned.  You have your friend build your website for “half the cost” of the other guy, and 3 months later you have (maybe) half a website, that you hate, and have to start all over.  You use a coupon some guy on the street handed to you to buy lunch at “half price” at the burrito shack and have to call out the next day because now you’re violently ill.  Sometimes “half price” ends up costing you more than you save.

Conference SpeakerApril 24, 2015 – 6:30pm
A client calls our main line, we are out of the office and the line rings through to Randy, one of our owners.  This client is in a panic, their friend of a friend who was supposed to provide the audio equipment for their event is no where to be seen and the event starts at 8pm.  Randy jumps into action, goes to the shop and gets everything packaged and to the client by 7:30, just in time to be set up by 8.  How much does that cost?? Translated.. What is the value of that service??
At this point, the $100 that the client saved by relying on their friend is now worth nothing but a headache.  The friend does not have the reputation of a business to maintain and therefore their priorities may be elsewhere.

Mixer at Outdoor ConcertWhen working with a small to medium sized company such as ours, you come to expect a more personalized level of service.  When you call the office, you know the name of the person answering the phone.  You trust the business to provide you with quality goods and/or services because you have a personal connection with them.  You know that if you have an issue, you won’t have to call a 1-800 number and listen to a phone tree before speaking with someone to resolve your issue.  Here at LCS we always say that although we may not be in the office 24/7, we are available around the clock.

So how much DOES that cost?? What is the real value in knowing and trusting the people that you are working with??  We have learned from first hand experience that there is often no way to measure the value of a successful event, whether corporate or personal.  The value is all in the perception and we are in the business of creating amazing perception.


Top 4 Reasons to Video Record Your Next Conference

Small Conference in Thousand Oaks


Today it is nearly impossible to go through your day without seeing something that has been previously recorded and shared with you via technology.  Why is that? Why is our primary way of receiving new information and entertainment via pre recorded media and production? There are many reasons for this in our current technological age and I would like to share with you OUR top 4.

Future Profit

If you are conducting a one-day 8 hour conference and charging $100 per seat, in a 100 person auditorium you have the potential to earn up to $10,000 (before the costs of the venue, meal break, etc..)  What if I told you you could more than double this revenue by only spending a couple thousand… Would you be interested? If you have done the math right I am going to assume your answer is yes.  What about the 30 more people who wanted to attend and the conference was already full? What about the 20 additional people who had scheduling conflicts? With these people alone, you could spend 0 marketing dollars promoting your event and sell the recording or your event to these 50 additional people and earn another $5,000, and chances are that recording cost you less than $2,000 to produce.  That’s an additional $3,000 revenue with little to no additional work.

Marketing Value

Say you already did Step 1 because you saw the value and followed through.  Awesome.  What about your next event? Think it’s worth booking that 250 person venue? How are you going to show these new potential customers the value of what you have to say? You are going to use the footage from the first to create a short “teaser” roll of your top one or two points to bring them in the door.  This may not earn you money directly, however if it brings the additional 150 people in the door it has more than earned its marketing value.

Professional Expert Credit

Today’s media driven culture teaches the consumer that anyone who who is confident enough to stand up in front of a crowd and share new information must be an expert in their field.  For those conducting and recording these conferences, this is a major benefit.  By being able to display a high quality video of you sharing your knowledge of your field, you can be immediately perceived as an expert.  This credibility can go a long way when it comes to getting people to “sign-up”, “register” or “buy” whatever you have to offer them.

“Share” Value

Going back to Step 1, you have completed your first conference which is a total success.. Where do you go from here? Half of the people who attended have now shared your program with their friends and half of those friends are now contacting you asking when is your next event and how can I learn what you have share? Instead of going into a panic and trying to plan an event right away or sit down and have one-on-ones with 25+ people, you can refer them to your website where they can purchase a copy of your presentation for only $xx.99.  And you can’t overlook the benefit of the social media share.. That teaser roll you created in Step 2? Time to share!

Lastly, you have to know when it is the right time to call and hire a professional.  Yes you can have your friend with a nice videocamera in the back recording your conference, however are they going to be double and triple checking to make sure the lighting and sound are correct? Probably not.  And this may be the option for you if you would simply like to use this recording as a playback tool for your personal benefit or to share with friends, however the production value will most likely not be up to par for resale.

Call professionals like the guys here at LCS and let them take care of all Lighting, Audio, Visual and Recording needs from start to finish so that you can worry about the important things, like how to fill the room.  #Ready

Below is a little sample of a couple different event recordings, from Conferences to Concerts we’ve got you covered.

5 Ways to Make Your Next Event a Success

October 27, 2014
Think back to the last event you attended
, Auction? Conference? Concert? Fundraiser?? Did you have to watch a blue “No Signal” screen for 5 minutes while people ran around trying to fix it? What about a simple powerpoint presentation where the clicker wouldn’t advance the slides? Speaker feedback.. that terrible loud screeching noise? I’m sure you have encountered at least one, if not all of these issues and can now recall those times.

No Signal Projector Screen
These type of moments often tend to cheapen an event, causing guests to become annoyed, frustrated or even distract them completely from the topic at hand.  You may lose valuable audience attention, followers or even money.  Learn how to spend a little extra money to earn a lot more!
Here are a few suggestions to help make your next event a success:

  • Set Up Your Equipment Well Before Your Event

Set up any equipment at least a few hours before your event is scheduled to start, or even the night before if possible! If you wait until the last minute, what are you going to do when you realize you have a MAC and not a PC and now need an entirely different cable to make everything work? If you’re doing it all on your own and haven’t given yourself time to prepare, it will be very obvious to your audience.

  • Test All Equipment Beforehand

When I say test your equipment I don’t just mean to make sure that all of the cables are plugged in properly, I mean make sure the video runs.  What if you have the projector and screen set up and have only played the first 2 minutes of the video, and two minutes into your big presentation or screening the video cuts out? If possible, run through the entire production before the event actually starts.  This includes letting the equipment rest and then testing a second time.  Maybe you didn’t realize that the projector is going to fall asleep and need 5 minutes to wake up.  Be Prepared!

  • Have Extra Batteries/Cables/Power Strips etc.

So you have completed steps one and two, everything works, you have spent an hour testing it all and feel completely prepared.  How silly are you going to feel when you’re in the middle of your presentation slide show and the clicker starts to run out of power.  The hundreds of dollars you spent on the projector, screen, cables and computer.. The countless hours putting together the slides.. and now you look less prepared because of a couple AA batteries.  Have a simple emergency kit!

  • Know Your Event Venue/Space

Did you know that you will need an entirely different set up for your sound system if you are in a gymnasium than you will if you’re in a carpeted auditorium? Sound reacts differently based on the size of the venue, as well as the type of ground and walls that you are working with.  This will determine what type of speakers you need, how many and where you place them.  Also, what if your ideal location for your staging is on the North side of the venue and you don’t realize until day of that there are no power outlets there.  If you only got 50 feet of cable, you probably are going to have to change your entire set up at the last minute.

  • Hire Professionals

Although I completely understand the “I can do it myself” mentality, sometimes it is worth hiring professionals.  I can absolutely paint my own house, it will be less expensive, it might not even look terrible, but it will still be obvious it wasn’t done by a professional.  The same can be said for renting and setting up the audiovisual equipment for your next event.  On the short end, it will save you the headache and time spent trying to make sure all of the details are correct.  On the long end, you could save valuable money and resources.  If you can’t screen the movie or show the auction items to bid on at your event, you could lose money.  At a conference, you could lost the attention of your entire audience if your microphone is continually emitting feedback or you can’t advance your slides.

You may read all of this and still think you are 100% capable of handling all of your event needs, which is great! But it still never hurts to give the professionals a call.  We at LCS will always provide free advice, suggestions and a quote with all of the materials we think you need based on your venue.  At lease that will give you a little peace of mind and won’t cost you a penny.

I Don’t Need A/V Equipment.. Do I?

Small Conference in Thousand Oaks

idea-xxlOctober 8 , 2014

In my marketing efforts the two questions I hear most often are, “Why would I need A/V equipment??” or “Oh, weddings and bar mitzvahs, right??”
It didn’t take me long to discover that it isn’t my job to SELL audiovisual equipment or find the biggest partner to rent to or work with (of course that would be nice too!).  It’s my job to be an educator, an informer and to put a face to an industry that not many people know about!
As I begin to tell people what we can do I immediately see lightbulbs going off in their heads, “Ohhh, you’re those guys!”  So I wanted to take a few minutes to explain what it really is that we do, how you can use our services and how to spot us behind the scenes at the next event you attend!

  • Anything with the word “Gala” “Fundraiser” “Auction” “

If you’re in the industry of supporting events your ears will always peak at any of these words.  When I hear “Gala” I think, fancy.. ergo pretty lighting, a man in a tux on a mic, maybe a live band with great acoustics so speakers, microphones, the whole deal.  “Fundraiser” and “Auction” are both along these lines as well.  Every auctioneer needs to be heard so that requires a good PA system specific for the venue type and a cordless mic.  And you can’t forget a rear projector and screen, I mean how are the people going to bid if they can’t see what they’re bidding on!

  • Anything advertising “Live Entertainment”

Any event advertising “Live Entertainment” must think about what kind of venue it is to determine the speaker and microphone situation.  A big metal box is going to need a different type of set up than a gym or concert hall would need.  This is when our experts come in to tell you exactly what type of equipment you will need, from the location, size of the PA system, and type of microphones.

  • Any type of “Conference” or “Seminar”

When was the last time you went to a large gathering with 1 – 3 people speaking (think church, conference, concert, etc..) and the venue did not have video playback? For those of you who don’t know what video playback is, not to worry.  Video playback is what you see on the screens to the right and the left of the stage at one of these events, where you can see the speaker(s) so that you do not have to be in the front row to actually know what’s going on.  This is when you see the guys dressed in all black behind or to the side of the audience on their various small podiums manning the video cameras.

  • Production Support

Production support is really just a fancy way of saying that many companies that produce movies, short films, commercials and other videos do not own all of the equipment they need for every event.  Maybe a project they are working on requires 5 camera angles and they only have 4 cameras.  This is where a rental company comes in.  We will support them by bringing that one extra camera and possibly the person to run it as well if they need.  Anyone in the film/video production industry can be a great partner for a rental house.

In short, we’re the guys that get called when someone needs anything that has to do with audio or visual recording or events, whether the event is tomorrow or two years from now!

By: Lacey Foss