WESTLAKE VILLAGE, CA – May 5, 2015
It’s happened to us all. We have chosen cost over quality and been burned. You have your friend build your website for “half the cost” of the other guy, and 3 months later you have (maybe) half a website, that you hate, and have to start all over. You use a coupon some guy on the street handed to you to buy lunch at “half price” at the burrito shack and have to call out the next day because now you’re violently ill. Sometimes “half price” ends up costing you more than you save.
April 24, 2015 – 6:30pm
A client calls our main line, we are out of the office and the line rings through to Randy, one of our owners. This client is in a panic, their friend of a friend who was supposed to provide the audio equipment for their event is no where to be seen and the event starts at 8pm. Randy jumps into action, goes to the shop and gets everything packaged and to the client by 7:30, just in time to be set up by 8. How much does that cost?? Translated.. What is the value of that service??
At this point, the $100 that the client saved by relying on their friend is now worth nothing but a headache. The friend does not have the reputation of a business to maintain and therefore their priorities may be elsewhere.
When working with a small to medium sized company such as ours, you come to expect a more personalized level of service. When you call the office, you know the name of the person answering the phone. You trust the business to provide you with quality goods and/or services because you have a personal connection with them. You know that if you have an issue, you won’t have to call a 1-800 number and listen to a phone tree before speaking with someone to resolve your issue. Here at LCS we always say that although we may not be in the office 24/7, we are available around the clock.
So how much DOES that cost?? What is the real value in knowing and trusting the people that you are working with?? We have learned from first hand experience that there is often no way to measure the value of a successful event, whether corporate or personal. The value is all in the perception and we are in the business of creating amazing perception.