I’d like to comment about new technology.

We have implemented a new HD acquisition format for the press junkets. It has the following technical call outs:

- Format: XDcamHD
- Wrapper: Quicktime (.mov) OR Avid (.mxf) (standard is .mov. A utility is available online to re-wrap to .mxf…If asked the operator can record native .mxf)
- 50 Mbps 4:2:2 Long-GOP Full-Raster
- 1080i 60 resolution

So that we all can understand it:
- We hand off Compact Flash cards with the material on it
- I give it to my editor who edits Final Cut Pro or Avid along with the spec sheet
- He/She says “THANK YOU!!! It’s about time”

http://www.Convergent-designs.com for full info about “Flash XDR” recorders and re-wrap utility.

LCS joins the Westlake Village Studios in helping WLV become a thriving member of the production community.  Gene Warshawsky runs the WLV studios and has created a beautiful facility.  His team of sales professionals welcome all comers  to learn more about the studios.

While you’re in the neighborhood, stop by for a coffe here at LCS.  We’ve got good old fashion service and fresh equipment.

- PMW-EX3

- Convergent Designs Flash XDR

- Marshall HDSDI 7″  LCD monitors

- Anything BetacamSP you can want

- DvCam, Minidv

- Audio for video

- Projectors of any sort

Recently I received a phone call from a client, frantic that their RED camera wasn’t working & they needed a solution, fast.  They were on their way to a green screen shoot in Santa Barbara. We took a look at the LCS warehouse to see what we could come up with on short notice.  There were a few requirements that we couldn’t get around.  The footage had to be captured in HD, it had to be a solid-state media & not recorded to tape, and the kit needed to be put together quickly (did I mention that already?).  At our fingertips was the new Sony PMW-EX3, the Convergent Design Flash XDR & an HD LCD monitor.  The client already had several high-speed compact flash cards they were going to use with the RED camera.  Would the same cards work with the Flash XDR?  Why, yes - they worked flawlessly.  Fifteen minutes later the client was on the way to Santa Barbara with a turn-key green screen camera package.  Twenty Four hours later they returned glowing about how easy it was to use the EX3 and Flash XDR and how great the footage looked and how happy the editor is with what they captured and how easy it is to do business with LCS and on and on.

The need may not arise often, but when it does people are glad to find The LCS Co. is there to help.  Who do you call when you need to rent a video projector in Thousand Oaks for your business presentation?  Who do you call to make sure the projector is of high quality & tech service is only a moment away? The LCS Co. is proud to fill the need to many small businesses in the Thousand Oaks/Westlake Village area.  Supplying the needs of small corporate meetings to the summertime backyard party to church programs to large venues, LCS has a projection system for just about any need.

May 22, 2009 - Westlake Village, CA - The LCS Company is proud to announce the recent addition of new assets to our rental inventory!

In the A/V world, we are the first in Westlake Village to offer the Panasonic PT-D7700 DLP projector with a full complement of lenses. This bright projector is suitable for a wide range of applications, from churches to trade shows & just about everything in between!

In the camera department, we are excited about the addition of the Sony PMW-EX3 Cinealta camera. A robust solid-state camera, it records to Sony’s proprietary SxS card. The camera features interchangeable lens capability and HD/SDI & analog composite outputs. LCS also offers a Compact Flash based recording solution for the EX3, the Convergent Design Flash XDR, with up to 160 Mbps 4:2:2 I-Frame Full-Raster; 1.24 GB/Min recording capability. For in-the-field monitoring, we have purchased the Marshall V-R70P 7″ LCD monitor.  This combination of PMW-EX3,Flash XDR, & Marshall monitor are suitable for a wide range of uses; including documentaries, commercials, news, corporate, & just about any other acquisition need!

For more information, contact Matthew McCracken at (818) 707-RENT (7368) or matthew@rentlcs.com

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